Broader concerns about the nature of childhood in the 1980s were also on display, especially around the breakdown of the nuclear family and the growing sense of children as individuals with rights and the ability to exercise these.
New shows were also made for the block as well, including the news program , the game show , the animated comedy series , and the teen drama.
The battle between Superman and Nick O'Teen was thus not just about smoking, but about particular ways of seeing and interacting with healthy and unhealthy publics.
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The notion that smoking was potentially dangerous to health and to morality was not confined to the 1980s.
The second commercial has him lie to the children that quitting smoking is easy, but when Superman crushes O'Teen's cigarettes, O'Teen quickly devolves into begging for one.